|What is Issue Management?
- Organisations engage in issues management once a risk potential becomes a reality
- The process of undertaking a risk assessment to control an outcome and prevent an issue from proliferating
- It is important so the issue doesn’t become a crisis to recover from
- It is important when building, repairing and maintaining relationships with stakeholders
|What is the difference between an issue and a risk?
- A risk is something that can escalate into an issue
- An event or circumstance that can negatively affect a business or entity i.e. cause an issue or a crisis
- It will have an impact on objectives
- Common business risk categories are:
- Environmental / Community
- Once a risk potential becomes a reality, it is an issue
- A situation that draws the attention and concern of influential organisations and stakeholders
- An issue will come before action if there is consensus that a business or entity is going to be affected by the escalation of the issue
What is post issue management?
– What does this mean?
– What is the relevance of this?
– Where will this info be going?
- A post-issue review process?
- This is a period of monitoring and reviewing of the risk management plan
- Key performance measures are tracked to monitor and evaluate the effectiveness of the campaign in an ongoing evaluative sense
- This includes ensuring the control measures and insurance are adequate
|What is an issue management plan?
- A plan that identifies issues and provides direction for organisations to manage these issues, which may include: communicating with stakeholders, media briefings and utilising existing channels for communication, among other strategies
- Essentially, this is made up of strategies for dealing with risks specific to a business or entity
- It covers these steps:
- Identifies the issue or risk of an issue occurring
- Assesses the impact of the issue
- Treats the issue
- Monitors and reviews the issue