Newsroom

On March 8, 2018
Socom is proud to say that our team is more than 50% women! To celebrate International Women’s Day, we want to share a little bit about the power-force that are the women of Socom! With more than 10 years of experience in both public relations and issues management, Kath is an expert when it comes to crisis communication....
On February 28, 2018
Kentucky Fried Chicken (KFC) is being deep fried over a supply-chain disaster that has caused the closure of more than half its locations across the UK and Ireland. A recent change to DHL for chicken delivery appears to be preventing a finger-licking a good time across the UK. As expected, media coverage has been anything...
On February 7, 2018
Australian businesses risk being fined up to $1.8 million dollars if they aren’t prepared for new laws that require them to report any breaches of their customers’ data by hackers, thieves or IT glitches. Last year the Australian Government passed the Privacy Amendment (Notifiable Data Breaches) Bill 2016, a clear warning that businesses need to...
On December 1, 2017
The Australian Bureau of Meteorology has issues a heavy rainfall warning for Melbourne, stating that the forthcoming rainfall is “unprecedented“. News outlets are suggesting that lives are on the line and sand bags are being distributed to prevent major flooding. Regions across New South Wales and Victoria are bracing for over 250 mm of rain over a 2-day...
On November 22, 2017
Who knew? Many scorpions glow in the dark under ultra violet light. If this news does not sting you, maybe learning that the personal details of 50,000 Australians was mistakenly posted online by a government contractor will. Details posted included full names, emails and credit card transactions. Data breaches are becoming increasingly common and organisations...
On March 1, 2017
When it comes to issues management, more often than not there is a tension between the law maker and the communication expert. The lawyer doesn’t want to ring alarm bells with stakeholders unnecessarily. The communicator wants to proactively provide information to build report, trust and goodwill. A little game of give and take begins until...
On June 7, 2016
Talking about Crisis Management Planning and Crisis Response Plan is not easy, but when it comes to definitions, it gets even harder... Reflections from day 1 of the World Conference on Disaster Management. Are definitions really important in the incident management space? The first hour of the World Conference on Disaster Management workshop focused on the definitions of an incident...
On April 14, 2016
Crisis communication plans are an imperative tool in any crisis response. An effective plan can reduce the response times by identifying efficient approval processes, and the most appropriate communication tools and resources. Former corporate communications executive of American Airlines, Andrea Hugely, agrees, stating that she “doesn’t know a C-suite executive out there that will fault...
On March 4, 2016
Every day we make choices about what we do and what we say. We live with the impact of the choices we make. It’s the same during a crisis. Two recent and similar incidents caused me to reflect on the choices two companies made and the impacts on their business. People died or were injured...