Reduce the ripple effect of a crisis.
Socom helps organisations prepare for and respond to the incidents they hope will never happen.
Real crises. Real experience.
35+Years of real crisis experience
Our team has been involved in the highest profile incidents such as the Mars/Snickers extortion, the Surabaya mudflow, the New Zealand power outages, the home insulation crisis, the 2016 Census website crash and many more.
We ask our clients if they are proud of the way they have responded to a crisis. When the answer is yes, we know we have done our job as crisis management and communication specialists.
We help before, during and after a crisis.
Prevent
Avoid a crisis through early identification and intervention. Socom has effective risk mitigation systems that assist organisations scan the operating environment and provide early warning signals.
Services
- Risk audits and mitigation plans
- Business continuity audits (ISO 22301)
Prepare
A crisis is not a good time to test the crisis team or the process. Socom trains organisations for the unexpected so they are ready to respond when an incident hits.
- Crisis response plans
- Crisis communication plans
- Training: leadership coaching, response team, communication team, note takers
- Simulation exercises, facilitated or independent with SimX
Respond
Socom provides experienced support and advice to guide and lead crisis teams through the first critical hours of an incident. We are on hand 24/7 to assist organisations to make critical decisions and communicate effectively when a crisis occurs.
- Response strategy
- Leadership of the crisis response team if required, or participation and guidance
- Communication strategy
- Response tracking and research
Recover
When your crisis is no longer front page, it’s time to move to the recovery stage. Socom assists clients to determine what must be done to rebuild confidence in their organisations.
- Recovery strategy
- Research
- Crisis response reviews
Organisations that prepare and respond well, come out ahead.
Socom has been a key advisor in helping clients end up above the line.
Organisational value, one year after the event
0% value before the event
+20%
Handled it well
−30%
Did not
Source: Aon and Pentland Analytics, Reputation Risk in the Cyber Age, 2018, updating Oxford Metrica, 2000. Value impact one year after the event.
When it's over, there is one question that matters.
Are you proud of how your organisation responded?
A good crisis response isn't just about protecting reputation. It is about making good decisions, supporting affected people and acting in a way the organisation can stand behind afterwards.
SimX
Don't just have a crisis plan. Test it.
SimX puts your team inside a realistic crisis.
Participants receive emails, phone calls, media enquiries and social media posts as the incident unfolds. They need to assess the situation, make decisions and communicate under pressure.
With AI integrated into SimX, exercises can be designed, delivered and assessed far more efficiently than traditional simulations. Facilitated or run independently.
Experience SimX
Trusted by
What our clients say.
Socom has been working with DFC for more than 35 years as a trusted advisor. A calm head in a chaotic environment is a good description of the crisis management services they provide.
Socom understood our needs and was quick to respond. They came up with a crisis management and communication approach that protected our reputation and enabled us to do the right thing.
Socom has over 40 prestigious Australian and international awards under its belt, recognising excellence in crisis communication, business issues management and communication strategy development.
- International Public Relations AssociationWinner, Golden World Awards
- International Association of Business CommunicatorsWinner, Issues and Crisis Communication and Business Issue
- Public Relations Institute of AustraliaWinner, Emergency/Crisis Communication
- Public Relations Society of AmericaAward of Excellence, Crisis Communication
- Asia Pacific PR AwardsWinner, Issues and Crisis Management
- Stevie AwardBest Communication Team
- PR Week AwardsCertificate of Excellence, Public Affairs
- United Nations AwardExcellence in Public Relations
- Sabre AwardsSuperior Achievement in Branding, Reputation and Engagement
See our case studies.
We are crisis response and communication specialists. Since 1991, Socom has helped its clients prepare for, respond to and recover from crises through issues management, crisis response and crisis communication.
A proven record in difficult and complex situations, for organisations in property and infrastructure, energy, waste and landfill, local, state and federal government, agriculture, food manufacturing, and small to medium businesses.
- 35+ Years in operation
- 40 Awards
Contact us. Be crisis ready.