{"id":986,"date":"2015-07-06T03:43:31","date_gmt":"2015-07-06T03:43:31","guid":{"rendered":"http:\/\/www.socom.com.au\/?p=986"},"modified":"2018-02-15T04:52:24","modified_gmt":"2018-02-15T04:52:24","slug":"crisis-response-spin-doctors-or-action-jacksons","status":"publish","type":"post","link":"https:\/\/www.socom.com.au\/crisis-response-spin-doctors-or-action-jacksons\/","title":{"rendered":"Crisis response &#8211; spin doctors or Action Jacksons?"},"content":{"rendered":"<p>During a crisis response, actions will always speak louder than words.<\/p>\n<p>I had an interesting discussion with a client recently.\u00a0 Caught up in a major issue that has the potential to impact their reputation, they asked me what message I thought they should focus on.<\/p>\n<p>\u2018Listen, learn and prevent it happening again\u2019 was my response.\u00a0 Heads nodded in agreement and someone said \u2018That\u2019s what we have been saying for the last six months\u2019.<\/p>\n<p>So I asked:<\/p>\n<ul>\n<li>What have you heard?<\/li>\n<li>What have you learnt?<\/li>\n<li>And what are you doing to prevent it from happening again?<\/li>\n<\/ul>\n<p>There was silence.<\/p>\n<p>Words are not enough to save a reputation.\u00a0 They must be a precursor to intended action or a recap on historical action.\u00a0 So we mapped some possible actions that would achieve the <a href=\"https:\/\/www.socom.com.au\/setting-objectives-during-a-crisis\">response objectives<\/a>.<\/p>\n<p>These actions will become the foundation for the narrative the organisation will have during the next phase of the crisis response.<\/p>\n<p>Without actions, words are empty vessels that carry no weight in the reputational debate.\u00a0 To be successful, we must first be proud of our response efforts.\u00a0 Then we can let people know what we have done.<\/p>\n<p>Sometimes in our roles as PR professionals, as the custodians of our organisations\u2019 relationships, we must point this out rather than being expected to write the magical script that will make people believe we have done the right thing, rather than having done it.<\/p>\n<p>Our goal must be to do the right thing before others determine what the right thing is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During a crisis response, actions will always speak louder than words. I had an interesting discussion with a client recently.\u00a0 Caught up in a major issue that has the potential to impact their reputation, they asked me what message I thought they should focus on. \u2018Listen, learn and prevent it happening again\u2019 was my response.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":772,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[1],"tags":[],"class_list":["post-986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crisis Response Spin Doctors or Action Jacksons | Socom<\/title>\n<meta name=\"description\" content=\"During a crisis response, actions will always speak louder than words. I had an interesting discussion with a client recently.\u00a0 Caught up in a major issue that has the potential to impact their reputation, they asked me what message I thought they should focus on. \u2018Listen, learn and prevent it happening again\u2019 was my response.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socom.com.au\/crisis-response-spin-doctors-or-action-jacksons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crisis Response Spin Doctors or Action Jacksons | Socom\" \/>\n<meta property=\"og:description\" content=\"During a crisis, actions speak louder than words. You must map actions to achieve response objectives based on what you\u2019ve heard, learnt, and preventative measures.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.socom.com.au\/crisis-response-spin-doctors-or-action-jacksons\/\" \/>\n<meta property=\"og:site_name\" content=\"Socom\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-06T03:43:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-15T04:52:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.socom.com.au\/wp-content\/uploads\/2015\/06\/header-450-swimrun.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kath Christie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kath Christie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.socom.com.au\/crisis-response-spin-doctors-or-action-jacksons\/\",\"url\":\"https:\/\/www.socom.com.au\/crisis-response-spin-doctors-or-action-jacksons\/\",\"name\":\"Crisis Response Spin Doctors or Action Jacksons | Socom\",\"isPartOf\":{\"@id\":\"https:\/\/www.socom.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.socom.com.au\/crisis-response-spin-doctors-or-action-jacksons\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.socom.com.au\/crisis-response-spin-doctors-or-action-jacksons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.socom.com.au\/wp-content\/uploads\/2015\/06\/header-450-swimrun.jpg\",\"datePublished\":\"2015-07-06T03:43:31+00:00\",\"dateModified\":\"2018-02-15T04:52:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.socom.com.au\/#\/schema\/person\/d9598dc7d47c0ffbb9feb46c3847e94b\"},\"description\":\"During a crisis, actions speak louder than words. 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