{"id":1405,"date":"2016-04-14T00:02:48","date_gmt":"2016-04-14T00:02:48","guid":{"rendered":"http:\/\/www.socom.com.au\/?p=1405"},"modified":"2018-03-01T00:59:29","modified_gmt":"2018-03-01T00:59:29","slug":"former-american-airline-executive-urges-the-importance-of-planning-for-a-crisis","status":"publish","type":"post","link":"https:\/\/www.socom.com.au\/former-american-airline-executive-urges-the-importance-of-planning-for-a-crisis\/","title":{"rendered":"Former American Airline comms executive urges the importance of planning for a crisis"},"content":{"rendered":"

Crisis communication plans are an imperative tool in any crisis response. An effective plan can reduce the response times by identifying efficient approval processes, and the most appropriate communication tools and resources. Former corporate communications executive of American Airlines, Andrea Hugely, agrees, stating that she \u201cdoesn\u2019t know a C-suite executive out there that will fault [you] for having a plan\u201d.<\/p>\n

In an article written by Casey Smith,<\/a> Hugely highlights the importance for every corporate communications team, whether it be in the for-profit or not-for-profit sector, to develop and implement a communication plan. A well-structured plan, reduces the likelihood of \u2018freelancing\u2019 during a crisis, which in eyes of Hugely can be deadly and here at Socom, we tend to agree.
\nHaving a well thought out communications plan, that has been implemented well in advance can be the difference between effectively dealing with a crisis when it arises and creating a whole other crisis through your poor management and ineffective communication.<\/p>\n

If you\u2019re unsure whether your comms team could effectively navigate their way through a crisis, why not complete our online crisis communication<\/a> audit<\/a> and assess their crisis readiness today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Crisis communication plans are an imperative tool in any crisis response. An effective plan can reduce the response times by identifying efficient approval processes, and the most appropriate communication tools and resources. Former corporate communications executive of American Airlines, Andrea Hugely, agrees, stating that she \u201cdoesn\u2019t know a C-suite executive out there that will fault<\/p>\n","protected":false},"author":4,"featured_media":1407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nThe Importance of Planning for a Crisis | Socom<\/title>\n<meta name=\"description\" content=\"Crisis communication plans are an imperative tool in any crisis response. An effective plan can reduce the response times by identifying efficient approval processes, and the most appropriate communication tools and resources. Former corporate communications executive of American Airlines, Andrea Hugely, agrees, stating that she \u201cdoesn\u2019t know a C-suite executive out there that will fault\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socom.com.au\/former-american-airline-executive-urges-the-importance-of-planning-for-a-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Planning for a Crisis | Socom\" \/>\n<meta property=\"og:description\" content=\"Crisis communication plans are an imperative tool in any crisis response. An effective plan can reduce the response times by identifying efficient approval processes, and the most appropriate communication tools and resources. Former corporate communications executive of American Airlines, Andrea Hugely, agrees, stating that she \u201cdoesn\u2019t know a C-suite executive out there that will fault\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.socom.com.au\/former-american-airline-executive-urges-the-importance-of-planning-for-a-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"Socom\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-14T00:02:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-01T00:59:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.socom.com.au\/wp-content\/uploads\/2016\/04\/writing-1149962_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kath Christie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kath Christie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.socom.com.au\/former-american-airline-executive-urges-the-importance-of-planning-for-a-crisis\/\",\"url\":\"https:\/\/www.socom.com.au\/former-american-airline-executive-urges-the-importance-of-planning-for-a-crisis\/\",\"name\":\"The Importance of Planning for a Crisis | Socom\",\"isPartOf\":{\"@id\":\"https:\/\/www.socom.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.socom.com.au\/former-american-airline-executive-urges-the-importance-of-planning-for-a-crisis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.socom.com.au\/former-american-airline-executive-urges-the-importance-of-planning-for-a-crisis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.socom.com.au\/wp-content\/uploads\/2016\/04\/writing-1149962_1280.jpg\",\"datePublished\":\"2016-04-14T00:02:48+00:00\",\"dateModified\":\"2018-03-01T00:59:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.socom.com.au\/#\/schema\/person\/d9598dc7d47c0ffbb9feb46c3847e94b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.socom.com.au\/former-american-airline-executive-urges-the-importance-of-planning-for-a-crisis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.socom.com.au\/former-american-airline-executive-urges-the-importance-of-planning-for-a-crisis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.socom.com.au\/former-american-airline-executive-urges-the-importance-of-planning-for-a-crisis\/#primaryimage\",\"url\":\"https:\/\/www.socom.com.au\/wp-content\/uploads\/2016\/04\/writing-1149962_1280.jpg\",\"contentUrl\":\"https:\/\/www.socom.com.au\/wp-content\/uploads\/2016\/04\/writing-1149962_1280.jpg\",\"width\":1280,\"height\":854},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.socom.com.au\/former-american-airline-executive-urges-the-importance-of-planning-for-a-crisis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.socom.com.au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Former American Airline comms executive urges the importance of planning for a crisis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.socom.com.au\/#website\",\"url\":\"https:\/\/www.socom.com.au\/\",\"name\":\"Socom\",\"description\":\"Strategic outcomes communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.socom.com.au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.socom.com.au\/#\/schema\/person\/d9598dc7d47c0ffbb9feb46c3847e94b\",\"name\":\"Kath Christie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.socom.com.au\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a52d41810cd35a67884ebd6b3422f17f3cf3bd58fc9fbfdce6163d02998a994?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a52d41810cd35a67884ebd6b3422f17f3cf3bd58fc9fbfdce6163d02998a994?s=96&d=mm&r=g\",\"caption\":\"Kath Christie\"},\"url\":\"https:\/\/www.socom.com.au\/author\/kath\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Importance of Planning for a Crisis | Socom","description":"Crisis communication plans are an imperative tool in any crisis response. 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