Strategy Development

Using its extensive expertise, Socom can help your organisation develop a communication strategy designed to establish a productive and effective dialogue with your community or stakeholders.

Our award-winning strategies are based on best practice; we continually update our knowledge and professional development to ensure we stay abreast of the latest and most effective trends in communication.

To this we add the local knowledge of your community, which is vital when building a customised strategy. Socom will work with you to understand:

• The purpose of the strategy and expectations;
• What communication tools and tactics have worked before;
• Any lessons learnt;
• Local communication networks; and
• Any known barriers to successful communication.

In a workshop session, we develop agreed objectives, identify target audiences and prepare key message themes. Consideration is given to what success would look like if your organisation were to meet the communication strategy’s objectives; this way, we can build evaluation into the strategy at this early stage.

We can also perform an audit for both the internal and external communication of your organisation; this valuable exercise will evaluate existing strategies and provide advice and recommendations to enhance future operations and activities.