Campaign:
Socom was engaged to develop a new, three-year communication strategy for the Surf Coast Shire Council.
Our Approach:
Prior to developing the strategy, Socom undertook research to gain a better understanding of the effectiveness of the communication efforts during the previous three years and to identify opportunities for improvement. The research consisted of two components. The first was an internal audit of the communication material currently used by Council. This audit reviewed a random sample of Council’s communication material to determine their readability and adherence to the design guidelines. The second component was an Organisational Relationship Diagnostic Assessment (ORDA) survey sent to 1000 randomly selected residents and ratepayers from Council’s database. The ORDA survey determined the relationship score Council has with its community and assesses the relationship in three key areas – governance, value and communication.
Results:
Socom developed a Communication Strategy for Surf Coast Shire for a three year period between 2008-2010. The key purpose of the Strategy was to influence attitudes and perceptions of residents and ratepayers to ultimately result in an improved relationship between Council and the Community.
