Project:
Between 2002 and 2010, Socom has assisted the Pedestrian Council of Australia to undertake two major awareness and participatory campaigns to encourage Victorian adults and children back into healthy lifestyles - Walk to Work Day and Walk Safely to School Day.

Our Approach:
By encouraging adults to lead by example and leave the car at home, the two campaigns aimed to increase the number of Victorian workers, parents, teachers and primary school-aged children walking on the day, and into the future.
Socom conducted research, enlisted third party support, obtained key celebrity and health ambassadors, maximised media coverage and developed key media and participation events.

Research has shown that awareness of Walk Safely to School Day was 72 per cent and primary school participation was 41 per cent in 2008.

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