Socom assisted MasterFoods Australia New Zealand with their crisis planning during a recall of all Mars® and Snickers® products from sale in New South Wales following the receipt of threatening letters from an extortionist.

Socom worked with MasterFoods throughout the seven-week campaign, which resulted in no member of the public being harmed during the extortion.  MasterFoods also received high levels of public and employee support during the campaign. 

Public relations methods, particularly crisis and media management techniques, were identified as the most effective mechanism to reach the public quickly to communicate the risks, remove the threat and then keep the target publics informed of the progress of the extortion case. 

Strategically, it was important to segment the campaign into stages to ensure that the audience would understand what the issues were, the progress of the recall and when it was safe to return the products.

Once the products were returned to retail shelves, sales were 250% above average during the first week and remained above average for the next four months.

Throughout the campaign, public safety was to be the number one priority and influenced every decision that was made by the crisis team.

Socom assisted MasterFoods Australia New Zealand with their crisis planning during a recall of all Mars® and Snickers® products from sale in New South Wales following the receipt of threatening letters from an extortionist.

Socom worked with MasterFoods throughout the seven-week campaign, which resulted in no member of the public being harmed during the extortion.  MasterFoods also received high levels of public and employee support during the campaign. 

Public relations methods, particularly crisis and media management techniques, were identified as the most effective mechanism to reach the public quickly to communicate the risks, remove the threat and then keep the target publics informed of the progress of the extortion case. 

Strategically, it was important to segment the campaign into stages to ensure that the audience would understand what the issues were, the progress of the recall and when it was safe to return the products.

Once the products were returned to retail shelves, sales were 250% above average during the first week and remained above average for the next four months.

Throughout the campaign, public safety was to be the number one priority and influenced every decision that was made by the crisis team.

Socom assisted MasterFoods Australia New Zealand with their crisis planning during a recall of all Mars® and Snickers® products from sale in New South Wales following the receipt of threatening letters from an extortionist.

Socom worked with MasterFoods throughout the seven-week campaign, which resulted in no member of the public being harmed during the extortion.  MasterFoods also received high levels of public and employee support during the campaign. 

Public relations methods, particularly crisis and media management techniques, were identified as the most effective mechanism to reach the public quickly to communicate the risks, remove the threat and then keep the target publics informed of the progress of the extortion case. 

Strategically, it was important to segment the campaign into stages to ensure that the audience would understand what the issues were, the progress of the recall and when it was safe to return the products.

Once the products were returned to retail shelves, sales were 250% above average during the first week and remained above average for the next four months.

Throughout the campaign, public safety was to be the number one priority and influenced every decision that was made by the crisis team.

 

Socom assisted MasterFoods Australia New Zealand with their crisis planning during a recall of all Mars® and Snickers® products from sale in New South Wales following the receipt of threatening letters from an extortionist.

Socom worked with MasterFoods throughout the seven-week campaign, which resulted in no member of the public being harmed during the extortion.  MasterFoods also received high levels of public and employee support during the campaign. 

Public relations methods, particularly crisis and media management techniques, were identified as the most effective mechanism to reach the public quickly to communicate the risks, remove the threat and then keep the target publics informed of the progress of the extortion case. 

Strategically, it was important to segment the campaign into stages to ensure that the audience would understand what the issues were, the progress of the recall and when it was safe to return the products.

Once the products were returned to retail shelves, sales were 250% above average during the first week and remained above average for the next four months.

Throughout the campaign, public safety was to be the number one priority and influenced every decision that was made by the crisis team.

Socom assisted MasterFoods Australia New Zealand with their crisis planning during a recall of all Mars® and Snickers® products from sale in New South Wales following the receipt of threatening letters from an extortionist.

Socom worked with MasterFoods throughout the seven-week campaign, which resulted in no member of the public being harmed during the extortion.  MasterFoods also received high levels of public and employee support during the campaign. 

Public relations methods, particularly crisis and media management techniques, were identified as the most effective mechanism to reach the public quickly to communicate the risks, remove the threat and then keep the target publics informed of the progress of the extortion case. 

Strategically, it was important to segment the campaign into stages to ensure that the audience would understand what the issues were, the progress of the recall and when it was safe to return the products.

Once the products were returned to retail shelves, sales were 250% above average during the first week and remained above average for the next four months.

Throughout the campaign, public safety was to be the number one priority and influenced every decision that was made by the crisis team.