- Review of its external communications activities commissioned
- Findings and recommendations were accepted and resulted in a revised approach to external communications
City of Greater Geelong
Finding the best approach to reaching key stakeholders
Campaign:
Socom was asked by the City of Greater Geelong (CoGG) to undertake a review of its external communication activities to determine what improvement could be made to techniques to align with best practice. The review also focused on how best to align communication with organisational priorities and be more strategic in reaching key stakeholders.
Our Approach:
Socom conducted a range of research activities to produce a report outlining key findings and provided 16 recommendations across the following areas:
* Alignment of communication and organisational priorities
* Communication channels and techniques
* Evaluation and measurement
* Resourcing
* Media management
Results:
The findings and recommendations were accepted by CoGG and resulted in a restructure of the communication unit and a revised approach to the planning and implementation of external communication activities.
