VIVA LA REVOLUTION

“Who will be strong and stand with me?” - Les Miserables

Boldness and bravery are the two traits PR practitioners will need if we are going to have a revolution that truly advances our cause.

To do this, we need to accept the responsibility for the public relationships of our organisation. There is a vast number of external relationships that our organisations need in order to survive. Our skill set needs to develop to match this level of responsibility. As it develops the extent of our internal influence will expand and be much broader than it is today.

The organisational structure, post-revolution will have the following roles sitting atop of the pyramid - CEO, CFO, COO and CRO. The last standing for Chief Relationship Officer, a position seldom seen in today’s corporate structures.

While the Board will take an interest in the CFO’s retrospective analysis, namely the P&L and balance sheet, in the future there will be a greater focus on the CRO’s relationship report, a predictive tool for a company’s future performance.

The revolution we need to have will create, capture and dominate the space of the CRO.

Viva La Revolution!

David Hawkins

Chairman

As Socom’s Chairman, David Hawkins has built a reputation of delivering tailored, results-driven communication solutions for clients.

David has more than 20 years experience in delivering communication campaigns to national and international clients in a broad range of industries across government, NGOs and the corporate sphere.   

David’s clients know him as ‘hands-on’ with endless energy, ideas, passion and commitment to achieving their communication goals. He has won numerous of state, national and international awards for communications strategies and programs.